ACADEMIC-Marshall McLuhan

The medium is the message.

you've got a good face for radio

Nixon lost it on TV

We are all asked to play a role to wear a mask...kennedy did that well

we have gone from individual man to tribal man

electronic media=tribal man
books, a private experience a private teaching machine=individual man


the miners event of yesterday. The TV station owned by the president of Chile arranged for the first rescued miner to appear in time for the evening news.

Electronic media distorts reality